No matter how busy we are, we always find time to shop. And why should we not? Shopping is a great stress reliever, it clears our head, releases pent up emotions and it is great exercise! Shopping is also a fabulous way to socialize, it aids in bonding with friends, reconnects us with family members and enables us to meet interesting people with common fashion sense. So whether we are looking for a business suit or a little black dress for a night on the town, we women enjoy clothes shopping. In fact,We are also very meticulous when it comes to buying clothes. We look at the style, color, fabric, length, width, hemlines and especially the price. While women search the sales rack and examine the garment tags, there’s one phrase in particular that most women don’t want to see: dry clean only.
Indeed, three out of four female clothes shoppers (75%) say they avoid items that require a trip to the cleaners. Meanwhile, 59% are loathe to purchase clothing that has to be hand washed separately—and women aged 65 and up are even more likely to pass on fashions with tags that bear the hand wash separately mandate, with 68% reporting as much.
Dry clean only or hand wash separately account for one more errand or household chore that busy women simply don’t have time for,” says Kat Fay, senior beauty analyst at Mintel. “When you consider the demands of work, family obligations, children and a social life—some women may just find it easier and less time-consuming to purchase an item that doesn’t have specific cleaning instructions.”